Paid social & programmatic
Structured tests across social, display, and native with pacing that respects caps, dayparts, and payout windows.
Capability tiles
Each block is a staffed function—mix and match as your squad needs depth.
Search capture
Keyword mining with surgical negatives and brand-term discipline.
Storefront QA
Consent UX, journeys, latency checks prior to ramps.
Partner sourcing
Vetted introductions when fraud and disclosure bars clear.
Analytics overlays
Cohorts, incrementality reads, discrepancy watchlists.
Incident response
Rapid plans when SKAN / ATT shifts, policy updates, or spikes hit.
Playbook excerpts
Operational habits that keep acquisition honest when auctions get noisy.
Weekly war-room discipline
KPI deltas with causal notes, cohort guardrails documented, kill criteria agreed before ramps resume.
Creative atomisation lanes
Templates for multilingual swaps so tone, claims, and legal guardrails remain aligned across GEOs.
Tagging audits precede GEO expansion
Schema and MMP alignment checks before spend spills into new markets—not after month-end reconciliations.