Paid social & programmatic
Structured tests across social, display, and native with pacing that respects caps, dayparts, and payout windows. We maintain creative libraries per vertical with 48-hour refresh cycles to combat ad fatigue.
4+
Years operating
38
GEOs covered
12M+
Verified installs delivered
97%
Fraud filter pass rate
Capability tiles
Each block is a staffed function—mix and match as your squad needs depth.
Search capture
Keyword mining with surgical negatives and brand-term discipline. ASO-aligned copy so app store listings and search ads reinforce the same install intent.
Storefront QA
Consent UX, journeys, latency checks prior to ramps. Screenshots, preview videos, and metadata reviewed against each store's current policy revision.
Partner sourcing
Vetted introductions when fraud and disclosure bars clear. Publisher contracts reviewed for recourse clauses before spend is authorised.
Analytics overlays
Cohorts, incrementality reads, discrepancy watchlists. We sit between MMP and BI layer so reporting anomalies surface in hours, not monthly post-mortems.
Incident response
Rapid plans when SKAN / ATT shifts, policy updates, or spend spikes hit. Pre-agreed escalation paths mean decisions are made in the first hour, not the first week.
Creative production
Static, video, and playable ad units produced in-house. A/B variant briefs tied directly to funnel stages and cohort retention signals.
Retargeting & re-engagement
Lapsed-user flows built on first-party event data. Suppression lists refreshed daily to protect margin on reattribution windows.
Attribution hygiene
MMP configuration audits, SKAdNetwork postback mapping, and view-through attribution governance. We document every parameter so handoffs between teams don't create invisible data gaps. Integrations include AppsFlyer, Adjust, Branch, and Singular.
Playbook excerpts
Operational habits that keep acquisition honest when auctions get noisy.
Weekly war-room discipline
KPI deltas with causal notes, cohort guardrails documented, kill criteria agreed before ramps resume. Every channel owner presents a three-line verdict: what moved, why, and what changes by next Monday.
Creative atomisation lanes
Templates for multilingual swaps so tone, claims, and legal guardrails remain aligned across GEOs. Each asset carries a compliance tag so legal review doesn't block media ops when new markets open.
Tagging audits precede GEO expansion
Schema and MMP alignment checks before spend spills into new markets—not after month-end reconciliations. We run a 72-hour dry-fire period with zero budget to confirm event flow before real money moves.
Fraud rejection waterfall
Device-ID blacklists, click-to-install time filters, and publisher-level CTIT analysis run in parallel. Any source exceeding a 3% anomaly threshold is paused pending manual review within the same session.
Budget pacing & daypart controls
Hourly budget distribution rules lock in during ramp-up to prevent overnight overspend. Timezone-aware daypart rules are applied per GEO cluster, not globally, to protect regional CPIs during off-peak inventory dumps.
Cohort benchmarking cadence
D1, D7, and D30 retention benchmarks reviewed against vertical norms. Underperforming cohorts trigger a creative review first, a targeting review second, and a channel pause only as a last resort.
Outcome snapshots
Anonymised client results from active or recently concluded engagements.
Casual gaming · EMEA
CPI reduced 34% in 90 days
Creative rotation cadence tightened from 30-day to 10-day cycles. Storefront copy aligned with top-performing ad hooks. D7 retention held within 2pp of baseline throughout.
Fintech · CEE
Fraud rate dropped to 0.8%
Rejected four sub-networks within first billing cycle after CTIT profiling. Replaced volume with two direct publisher deals carrying contractual recourse clauses.
Health & wellness · Tier-1
ROAS positive at D14
Attribution model switched from last-click to data-driven mid-flight. Budget reallocated to three high-LTV cohort segments identified through incrementality study.
Utility apps · APAC
Scale 3× with flat CPIs
Horizontal GEO expansion across seven markets using localised creative and MMP sub-site tagging. Daypart controls per timezone cluster kept spend efficiency stable across all markets.
E-commerce · LATAM
D30 retention up 22%
Lapsed-user re-engagement flow rebuilt around first-party event data. Suppression lists refreshed daily to protect reattribution windows; creative refresh cycle tightened to 14 days.
EdTech · DACH
Install volume +180% in Q2
Apple Search Ads keyword set rebuilt around long-tail intent. Storefront copy A/B tested with seven hero variants. Conversion rate from product page view to install climbed 31% during the engagement.
Services & engagement models
Three structured ways to work with the desk. All engagements start with a free 30-minute discovery call.
Sprint
Audit & gap report
from €2,400
fixed scope · 5–7 working days
- MMP configuration review
- Creative library & channel audit
- One-page gap map with prioritised fixes
- 60-minute findings walkthrough
Most common
Acquisition retainer
from €5,900 / month
rolling monthly · cancel any time
- 2–3 paid channels under active management
- Weekly war-room & written report
- Creative production: 12–20 variants / month
- Fraud monitoring & partner sourcing
- Named senior lead on every call
Scale
Full-stack growth
from €12,500 / month
quarterly commitment
- 5+ channels, multi-GEO orchestration
- Dedicated analytics overlay & BI integration
- Creative production: 40+ variants / month
- Incident response on-call (UTC+2/+3)
- Quarterly executive review
All prices exclude VAT and media spend. Media budget is billed by you directly to ad platforms—we never mark up media. Custom scopes available on request: support@clickapp-llc.site.
How to learn more about ClickApp LLC
Four channels for prospective clients to evaluate fit before any commitment.
A
Browse this site
Full capability list, playbook excerpts, anonymised case studies, team bios, and indicative pricing are all published openly above. No gated content, no forced opt-in.
B
Email the desk
Send a one-paragraph brief to support@clickapp-llc.site—app category, current monthly installs, main friction. We reply within one working day with a structured response.
C
Book the discovery call
A free 30-minute intake on Google Meet or Telegram. We map your channel mix, MMP setup, and CPI ceiling. No deck, no pitch. You leave with a written summary of what we heard.
D
Request the audit
If discovery confirms fit, we propose the fixed-scope audit (€2,400, 5–7 days). The gap report is yours to keep regardless of whether we work together afterwards.
How an engagement starts
Six steps from first call to optimised spend.
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1
Discovery call (30 min)
We map your current channel mix, MMP setup, and CPI ceiling. No deck, no pitch—just a structured intake so we understand your constraints before we propose anything.
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2
Audit & gap report (3–5 days)
We review your attribution config, creative library, and historical campaign data. The output is a one-page gap map with prioritised fixes ranked by expected impact.
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3
Scope & contract
We define the capability tiles you need, set measurable KPIs, and agree kill criteria upfront. Engagements are structured as rolling monthly retainers or fixed-scope sprints—no lock-in beyond the agreed term.
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4
Go-live & first war room
Campaigns activate with a 72-hour dry-fire period. First war room is scheduled for Day 7. Reporting access is granted before spend begins—you see the same numbers we see.
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5
Optimisation sprint (weeks 2–6)
Based on early cohort signals, we reallocate budget across creatives and channels weekly. Underperforming placements are cut within 48 hours; winning segments get incremental budget immediately.
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6
Monthly review & roadmap
At the end of each month we deliver a written review: what worked, what failed, why, and what the next 30-day priority stack looks like. You own the report—no dependency on our dashboards.
The desk
A lean, senior-weighted team. No junior account managers running your budget without oversight.
Oleksiy Boychenko
Head of Acquisition
8 years in mobile performance. Previously ran UA for two top-50 grossing apps in casual gaming.
Kateryna Savchenko
Analytics & Attribution Lead
Former MMP solutions engineer. Specialises in SKAN modelling and incrementality design.
Dmytro Melnyk
Creative Director
Produces and tests 60+ ad variants per month across Meta, TikTok, and programmatic DSPs.
Iryna Voloshyn
Partner & Compliance
Manages publisher relationships and pre-screens all network contracts for disclosure and recourse terms.